CLIENT: PETCO
ROLE: Sr Graphic Designer
CAMPAIGN: Unified Membership
CAMPAIGN: Employer Value Proposition
CAMPAIGN: Sustainability

CHALLENGE: I became lead creative for Petco’s membership (formerly pals program) re-brand featuring multiple payment tiers and species-specific plans. My challenge was showing all pet types, benefits, and how they compare to each other. I implemented a chart system with color-blocked tables and simplified imagery to be a quick visual read for end users.

I valued the challenge of our photo shoot, we worked heavily with animal advocate partners on how to safely shoot and represent the animals. Frogs needed wranglers with gloves, we had strategically placed end tables, perches, and dog beds to accommodate the species’ commingling rules. Because brand standards considered clipping bird wings unethical, we shot inside a net with methodical lighting.