CLIENT: LEVI’S
ROLE: Digital Graphic Designer
CAMPAIGN: Levi’s X Felix the Cat
CAMPAIGN: Red Tab Sweats
CAMPAIGN: Sustainability
CHALLENGE: For this Levis collaboration, my art director moved to modernize (gen-z) this ancient cartoon. My challenge was to find interesting ways to keep the rollout exciting within the limitations of our collaborative brand as well as speak to the playfulness of this character.
I used approved graphic elements as visual refreshers within compositions and large fields of white space to break up the stories.
Project: Website
Campaign: Levi’s X Felix
Feature: Women’s Clothing
Project: Digital Editorial
Campaign: Levi’s X Felix
Feature: Men’s Clothing
Project: Digital Editorial
Campaign: Levi’s X Felix
Feature: Accessories and Tees
Project: Paid Media
Campaign: Levi’s X Felix
Feature: Men’s Clothing and Accessories
Product: Levi’s Red Tab Sweats Challenge: Repetitive color blocking can be overwhelming to digest. I used composition to rearrange the patterns and use the product as an interrupter to maintain interest.
Product: Levi’s Wellthread Clothing Challenge: Layering and hierarchy played a keen role in storytelling within each composition.
Recent Portfolios
Petco
Levi Strauss & Co.
SUIY One
