CLIENT: LEVI’S
ROLE: Digital Graphic Designer
CAMPAIGN: Levi’s X Felix the Cat
CAMPAIGN: Red Tab Sweats
CAMPAIGN: Sustainability

CHALLENGE: For this Levis collaboration, my art director moved to modernize (gen-z) this ancient cartoon. My challenge was to find interesting ways to keep the rollout exciting within the limitations of our collaborative brand as well as speak to the playfulness of this character.

I used approved graphic elements as visual refreshers within compositions and large fields of white space to break up the stories.