CLIENT: NIXON
ROLE: Digital Graphic Designer
CAMPAIGN: Think Sideways
CAMPAIGN: The Art of the Escape

CHALLENGE: NIXON Inc. is a very creative watch and accessories company. I was brought on board to enhance their digital and email marketing.

All of the products have a unique function or ‘easter-eggs’ that I wanted to visually explain in short, easy to consume designs. I used a lot of gif animations and developed diagrams for emails that had a longer impression time.

I was able to take over the creative process for all emails and expand conversion rates to the highest of all time. My creativity and speed allowed our department to fulfill sales quotas as well as influence our other media branches.