CLIENT: Soboba Casino
ROLE: Lead Designer / Production Artist
BUDGET: $100,000
DEADLINE: 8 Month Project
CAMPAIGN: Where Everybody Goes to Play

CHALLENGE: Soboba Casino was a client with Native American, tribal values. The work was consistently fast paced with bi-monthly campaigns and daily specials. Soboba was looking to improve their social media presence online and pull more clientele into their new night club venue.

They also hired our agency for a thirty-two piece billboard installation across adjacent highways. The deadline on a single billboard was within two hours because of account coordination revisions and the companies’ promotions were so rapidly changing. I was able to cut production time in half than estimated by creating a template and time-managed
revision system.

My favorite assignment while working with the casino was the high-profile celebrity promotions. I worked with some amazing, high-quality artwork and have fun making collateral for Flavor-Flav and Grumpy Cat. I felt a real motivated challenge to represent the ascetics of the contemporary art trends while respecting the morality of the tribe’s reputation.